Category Archives: San Francisco Real Estate Blog
San Francisco Home Price Appreciation
San Francisco Home Price Appreciation
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To stage or not to stage?
Sellers often ask me this question.
It’s a very understandable question to ask. Does it really make a difference to buyers if a perfectly nice property is furnished? There is an old adage: “Buyers know what they see, not the way it’s going to be.” If this is true then staging is recommended.
The idea behind furnishing for marketing purposes is that the furnishings are intended to evoke an emotional response to the property from both buyers and Realtors. I want to believe that I, a professional who has seen thousands of homes in all kinds of conditions, can appreciate a space and its full potential when it’s clean, freshly painted, and with nice flooring. But even I react emotionally to a nicely furnished ‘home’ (staged) compared to a vacant ‘unit’ (unstaged).
My current listing at 500 Masonic #2 allowed me to compare both conditions: staged and unstaged. The unit itself has all the bells and whistles like 2 car parking, a view roof deck, a well laid out, spacious floor plan. It was recently painted, new lighting fixtures installed, new flooring installed, and cleaned from top to bottom. If any property can look good unstaged, it’s this one. And it does. It looks great unfurnished!
The sellers and I then had to decide whether to stage or not. We reviewed the pros and cons:
Staging takes time and money. Will the furniture make the space look smaller? Is it necessary to spend thousands of dollars to furnish when it looks perfectly fine in its current condition? etc.
We decided to stage. I would like to share with you the before and afters for the living room, master bedroom, and dining area. Which do you think looks better? If you have an opinion I’d love to hear it. Please email me at pperimenis@paragon-re.com
San Francisco Real Estate Market – 2015
The San Francisco Real Estate Market in 2015
Happy New Year!
Our amazing analyst at Paragon has put together over 20 charts in order to provide an understanding of the SF Market from multiple perspectives. Unless you are really into charts, it’s a lot of information. Some of the conclusions to be drawn include:
- Although there was a slight uptick in interest rates, historically speaking they are super low.
- The luxury market (over $2 million) is slower than the market under $2 million, as indicated by the lower percentage of listings going into contract (i.e. there are fewer buyers competing for the available inventory). The chart about SF Market heat by season illustrates this point.
- Spring remains the best time to sell, based on past market trends. This is because although there is an increase in supply, the increase in demand usually outpaces it.
- The average dollar per square foot house and condo values by neighborhood are interesting.
Although I don’t have a chart to illustrate it, I have had several clients thank me in the past few months for helping them buy their property 10, 15, and sometimes 20 years ago. They tell me it was the best investment they ever made–either because they can stay in their home into retirement (and in San Francisco), or because they can sell and use the equity built up over the years for their next chapter. I thank them profusely for sharing their feelings with me. It is stories like these that give my job meaning and make me feel like I am helping people, which is hugely important to me. Thank you!
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Selling a Property? Looking for a Realtor?
Median Home Prices, Reflecting MLS Sales Reported 4/1/15 – 12/7/15
Median Home Prices, Reflecting MLS Sales Reported 4/1/15 – 12/7/15
December San Francisco Market Update
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Just sold by Pota. 2075 Sutter, #525. Highest sales price in the building.
Luxury Homes Cool. Affordable still hot. November 2015 market report
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Monthly Report for New Condo Developments- October 2015
The following report contains sales information and updates for actively selling developments with 20+ Market Rate units.
400 Grove
6 Mint
Arden
Fulton 555
Lumina
LuXe
Mission@1875
Onyx on the Park
Park Lane
Rockwell
Seventy2 Townsend
Summit 800
The San Francisco Shipyard – Phase II
Vida
* Sorted in alphabetical order