Category Archives: San Francisco Real Estate Blog

Characteristics of a good Seller’s agent

In one of the largest, most complicated financial transactions of your life, what exactly does an excellent real estate agent do to help you sell your home?

An excellent agent listing agent…

  • Cares more about your priorities and goals than their commission. The smartest agents know that if you take care of the client, the commission takes care of itself.
  • Knows the market in your geographic area and property type inside out—its values, market trends, neighborhoods, pros and cons, legal issues, its agents.
  • Renders honest and expert counsel on market values and pricing in order to achieve the strongest market response and highest possible sales price.
  • Provides professional know-how regarding preparing your property to show: wherever buyers or agents first see your home – online, in ads, mail pieces, brochures or in person – it must look its absolute best.
  • Spends more money on marketing your home than the typical agent, money invested upfront in professional photography, comprehensive online marketing, gorgeous promotional materials, direct mail and other buyer and broker advertising campaigns to reach every potential buyer and every agent who might have a buyer, make a compelling impression, and create a sense of urgency to act quickly to make strong, clean offers.
  • Performs proactive buyer qualifying and pre-sale disclosure management to reduce the odds of accepting an offer from someone who will not perform, and help preclude buyer attempts to renegotiate after offer acceptance.
  • Negotiates effectively and, at your instruction, aggressively to achieve the best possible price and terms. A skillful negotiator committed to your interests can easily make a 3%-5% difference in the sales price, and sometimes much more.
  • Never makes decisions for you nor pushes you to make decisions a certain way, but lays out all the information, options and strategies for your consideration.
  • Never pressures you to accept offers too quickly, i.e. before the home has been fully exposed to the market: a single additional buyer can add substantially to the sales price. (You are the sole decision-maker as to which, if any, offer to accept.)
  • Ensures you understand what’s happening, what’s necessary and what’s at stake at every step.
  • Tells you the truth as best as can be discerned—positives, negatives, upsides, downsides—even what you might not want to hear or might change your mind about proceeding with a transaction.
  • Offers an array of qualified professional resources—inspectors, lawyers, escrow and loan agents, etc.—and advises you when their counsel is required.
  • Coordinates, manages and controls—based upon your decisions—every aspect of the process. Provides buttoned-up transaction management to minimize unpleasant surprises, delays in close of escrow and any potential future liability (in the most litigious state in the country).
  • Diligently maintains the security of your home during all showings and open houses.
  • Gives you the time and attention you need.
  • Keeps his or her promises.
  • Works hard. Works on your timeline. Works to minimize your effort and stress. Works to make or save you more money than they cost.
  • Loves the business of real estate—because it’s simply much more enjoyable to work with someone who loves what they do.
  • And these are the qualities and services that I try to deliver for every one of my clients. Because the quality of the agent working on your behalf—his or her competence, integrity, work ethic and commitment to your interests—can make an enormous difference in the outcome of your home sale: in money, stress, time and future happiness.

    The simple truth is that, just as with lawyers, doctors, contractors and the other important professionals you use when needed, some real estate agents are much better than others—and that shows up in the end results.

    Investing in Gold, Apple Stock or Real Estate? Plus October report

    Investing in Gold, Apple Stock or Real Estate? Plus October report



    Paragon Real Estate Group
     

    Paragon Real Estate Group

    The San Francisco Real Estate Market

    Home-Buying vs. Gold & Apple Stock - as an Investment,
    Median Home Price Appreciation & Neighborhood Values,
    the City's Most Expensive Condo Buildings

    October 2015 Report, including 11 Custom Charts

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    The autumn selling season started with a large surge of new listings right after Labor Day, but it will be another month or so before preliminary statistical data is available on home sales negotiated since then. However, it is clear that the recent volatility in national and international financial markets has not so far caused a severe adjustment to local home prices. While we wait for early autumn sales to close in quantity, we'll review the market from a variety of angles.

    ------------------------------------------------------------

    Short-Term & Long-Term
    San Francisco Home Price Appreciation

    2011 - 2015, by Quarter


    It's not unusual for median prices to drop in the 3rd quarter, which happened this year as well. This has less to do with fair market value, than with the fact that the market for higher priced homes slows down much more than that of the general market in summer.

    1994 - 2015, by Year

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    Return on Cash Investment

    Comparing Buying a Home in San Francisco
    to Inflation, Gold, the S&P 500 & Apple Stock


    For the purposes of this analysis, we've broken home ownership into 2 aspects, the first being ongoing housing costs - mortgage interest, home insurance, property taxes, maintenance - which after tax deductions could be compared to the cost of renting a similar home. The second aspect, illustrated in the chart above, is the cash investment side of buying a home and the compound annual return on that investment, after closing costs and loan principal repayment are deducted, if one had purchased a median SF house in 1994.

    For the San Francisco Median House calculation, we used the 1994 median price ($265,000), with a 20% downpayment ($53,000) and paying 1.5% in buy-side closing costs ($3975) for a total cash investment of $56,975. Net proceeds were calculated using the 2015 YTD median sales price ($1,250,000), deducting 6% in sell-side closing costs ($75,000) and the original 80% mortgage balance ($212,000), which equals $963,000. This equals an annual compound return on investment of 14.4% over the 21-year period.

    All of us should have put every penny we had into Apple stock in 1994, but barring that, purchasing a home in San Francisco would have been an excellent alternative - particularly if you'd bought in the Mission. Three factors not included in the above analysis further increase the financial benefits of home purchase over the other investments graphed: 1) the $250,000/$500,000 capital gains tax exclusion on the sale of a primary residence (potentially saving up to $75,000 in taxes), 2) the "forced savings" effect of gradually paying off one's mortgage (if one resists refinancing out growing home equity), which has a substantial wealth-building effect, and 3) over time, the ongoing cost of housing with a fixed rate loan, strategically refinanced when rates go significantly lower, will usually fall well below rental costs that continue to rise with inflation.

    With financial assets subject to market cycles, changing the buy or sell dates in this analysis can dramatically affect the return. We picked 1994, because of the availability of MLS median price data going back to then.

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    Median Sales Prices by Neighborhood

    2-Bedroom Condos in San Francisco

    3-Bedroom Houses in San Francisco

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    Market Dynamics

    Sales Price to List Price Percentages
    & Average Days on Market


    These two charts above illustrate both how competitive the market has been - the average SF home selling without a price reduction sold very quickly for 13.5% over asking price in the 3rd quarter - and the significant difference between homes that get an immediate market response and those that have to go through one or more price reductions before selling.


    Months Supply of Inventory

    Seasonality, Luxury and Non-Luxury Homes


    The lower the Months Supply of Inventory, the stronger the buyer demand as compared to the supply of homes available to purchase. This chart illustrates the seasonality of the real estate market - typically strongest in spring (especially) and autumn, and slowing down during the summer and especially the winter holidays. It also shows that the lower-priced home segment is generally hotter than the higher priced - as shown by the lower MSI readings - and finally, how much more the luxury home segment is affected by seasonality. The dramatic slowdown in the highest-priced segment during summer and winter is one of the big reasons why median home prices usually drop during those seasons.

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    Condo Average-Dollar-per-Square-Foot Values
    by Era of Construction

    The Most Expensive Condo Buildings in San Francisco


    This doesn't include brand new luxury condo developments - some of which are selling at very high prices - nor many very expensive and very prestigious condo and co-op buildings which simply have too few sales for meaningful statistical analysis.


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    3rd Quarter Market Snapshot

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    These analyses were made in good faith with data from sources deemed reliable, but they may contain errors and are subject to revision. Statistics are generalities and all numbers should be considered approximate. How any median or average statistic applies to a particular home is unknown without a specific comparative market analysis. We are not qualified to render legal or tax advice of any kind. Sales statistics of one month generally reflect offers negotiated 4 - 6 weeks earlier.


    © 2015 Paragon Real Estate Group
     
    No one knows San Francisco real estate better than Paragon.
    Paragon Real Estate Group
    (415)738-7000 | (415)565-0500 | www.paragon-re.com/

    Pota Perimenis
    Lic# 01117624
    1400 Van Ness Avenue
    San Francisco, CA 94109
    Direct 415-738-7075
    Cell 415-407-2595
    pperimenis@paragon-re.com
    www.sfcityhomes.com
     

    Oil, Europe, China, the High-Tech Boom & San Francisco Bay Area Real Estate

     

    Oil, Europe, China, the High-Tech Boom & San Francisco Bay Area Real Estate    

    From a talk given by CEO Robert Dadurka to Paragon agents on October 7, 2015

    Oil, Europe, China, the High-Tech Boom

    & San Francisco Bay Area Real Estate

     

    From a talk given by CEO Robert Dadurka

    to Paragon agents on October 7, 2015

     

    Current events happening in different parts of world and in different markets are impacting our local economy here in the Bay Area. Let’s take a look at some of the big ones: oil, Europe, China, the United States and technology.

    For the past several years, oil has typically been selling for about $100 to $110 per barrel. In the past six months, it’s gone down to about $45 per barrel. That constitutes a crash in the oil market. Generally speaking, it’s a great thing for consumers at the gas pumps and a great thing in terms of the delivery and manufacture of goods. For us as American consumers it’s like a huge tax break, but for the countries that are dependent upon oil revenues it’s not a positive development. When the markets are looking at all this, they’re looking where the growth is in economies worldwide: Countries that are big oil producers aren’t doing so well.

    Why does this matter? Well, it matters to Russia since a large proportion of Russia’s economic activity is through petrochemicals. It also matters to the Middle East, Canada, Mexico, Nigeria and Brazil. All of these economies will continue to have difficulties going forward – especially the Middle East. In the Middle East, 90% of Iran’s budget comes from oil revenues. With oil at $45 per barrel, they’re running a huge budget deficit and their economy is in dire straits. And low oil prices seem to be here to stay for quite some time, with some economists saying the price could drop as low as $25 or $35 per barrel because of oversupply. Other natural commodities, such as iron ore (Australia) and copper (Chile) have also been hit by huge drops in prices. The significant number of national economies with large vested interests in oil and other commodities in decline will almost certainly see increasing financial challenges in the near future. That has a global impact, which has implications for us as well.

    Let’s talk about Europe. Europe did things very differently from what the United States did in 2008 and 2009. Back in 2008, we had the huge stimulus package, which was very controversial at the time. It did create very significant deficits, but it was the right thing to do considering the extremely dangerous financial circumstances. The United States spent about $2 to $3 trillion dollars on stimulus projects, and then there was also the Federal Reserve Bank with its strategy of quantitative easing (QE1, QE2, QE3): The Fed basically bought assets worth another $4.5 trillion. Those two efforts got the US economy jumpstarted and it is now actually doing quite well.

    Instead of stimulus and QE, Europe instead took a path of austerity because of its concern regarding budget deficits. It was worried about things that it shouldn’t have worried about considering the circumstances prevailing at the time, so it didn’t go and flood its markets with capital. Consequently, its economies never really recovered as well or as quickly as ours. Certain markets are doing better than others: Germany and England are doing better, but Europe as a whole isn’t doing so well. Europe’s annual GDP growth was running about 1% to 1.5% and it looked like it might be going in the right direction, but over the past several quarters it started to go in the opposite direction, 1% or less. But more importantly, deflation is beginning to take hold in Europe, which can be extremely dangerous for the economy. Our inflation rate is running about 1.5% to 2%, but Europe’s was negative for the past quarter and it’s expected to be negative this quarter as well. However, Europe is finally waking up and taking aggressive measures of the kind the United States did in 2008 and 2009. They’re flooding the markets with capital, and they have their own type of QE program. We’ll probably see a lot of that type of activity now in Europe.

    Another issue for Europe is the huge migration of immigrants from Syria, elsewhere in the Middle East, Afghanistan and Africa. Most are heading to Europe, looking for new homes. Where are they going to live? Who is going to feed them? What about jobs? Those matters are going to weigh on the governments where these immigrants land, and will raise some very significant political and economic issues for the EU.

    Moving on from oil and Europe, let’s talk about the biggest issue here in the Bay Area, which is China, the 2nd largest economy in the world. China is the issue that economists and investors are looking at most carefully. After many years of torrid growth, China started going into a financial bubble, even as many aspects of its economy – construction and manufacturing in particular – began to slow. This past summer, China’s stock market dropped about 40% virtually overnight, after a massive surge in the previous year (a surge that had little basis in economic fundamentals). This sudden, dramatic drop hit consumer psychology hard, and many investors were wiped out. The Chinese stock market is 98% owned by individual, “mom and pop” Chinese investors. China doesn’t have the large financial institutions that the United States does, such as the hedge funds and large mutual funds that dominate the market here. Instead, its stock market is owned by ordinary people, who are even more inexperienced financially than ordinary people here. They began to panic and sell their stocks, and this created a huge, plunging, downward spiral.

    In response to this, China did two things: 1) it ceased the trading of all small- and mid-cap stocks (about 60% of their market), and 2) it began buying assets in great quantities. While the Chinese economy has stabilized as a result, it’s created somewhat of a false stabilization instead of letting the market go down and hit bottom and then be rebuilt. So there’s more to play out with the Chinese market — it doesn’t have the systems or institutions that we have in the United States, and the stock market collapse has changed the way people perceive China. We’re seeing a significant flight of capital from Asian consumers — the United States being a beneficiary of that. San Francisco and other US markets that the Chinese know are probably going to see more of that capital coming in the short term.

    The other part of the bubble we’re seeing in China is in its residential and commercial real estate markets, as this video from the Financial Times illustrates. (You’ll want to click on “Skip Ad” quickly.)

    Concerns Grow over China’s Property Market

    What does all this mean to the United States? Of the S&P 500, only 10% of those companies get a significant portion of their revenue from China. So the actual impact here may not be that great in terms of fiscal impact or jobs, but there’s a psychological impact that could occur and we’ll see where that goes.

    Now to the good news!

    In the United States, we’re doing really, really well and headed in the right direction. Our inflation is very low — we’re running around 1.5% to 2%. Our GDP is on the upswing — this year we’re looking at about 2.5% GDP growth for the year following a slow (negative) first quarter of 2015 and a very healthy fourth quarter (projected around 3%). Some economists are saying we could see as high as 3.5% GDP growth next year. Unemployment: we’re at 5.1% – in most markets over the past couple decades that would be considered full employment. As mentioned earlier, low oil prices are a bonus to us and will add some grease to our engine. Additionally, interest rates remain very low. The United States is experiencing very strong household formation — we have 1.5 million new households and only 1.2 million new homes being built, so supply is not meeting demand. Real estate will be a shining part of our economy going forward. 65 million households in the US are making $100,000 per year or more — what’s even more interesting is that two thirds of those individuals are Generation X, Generation Y and Millennial. So there is now a transfer of wealth from Baby Boomers to these younger populations. Lastly, nine of the top 10 companies in the world are US based. We have Apple, we have Google — virtually all of the biggest, most successful and dynamic companies are here.

    The San Francisco Bay Area is at the center of much of the United States’ growth. Two thirds of the jobs now in San Francisco are tech related. That’s a huge change from 10 or 20 years ago. We used to have textiles, Levi and Gap. We used to have Chevron, Bank of America and PacTel headquartered here. Now, tech is the big driver of our economy in San Francisco. It’s projected that the Bay Area’s population will grow by 30% by the year 2040. That’s about another million people — and where they’re going to live is a really good question. We’re seeing a lot of high-rise development in San Francisco and a lot of infill development in some other markets. The venture capital put into the United States’ economy in 2015 is estimated at $45 Billion. Of that $45 Billion, $26 Billion is in California, and 46% of that is specifically here in San Francisco. Why is all of this happening here? It’s the culture of innovation:

    Silicon Valley’s Innovation Secret

    When we’re talking about technology, there’s a misnomer that we’re just talking about Silicon Valley. But Silicon Valley is really the entire Bay Area now. High-tech is spreading throughout the city and around the bay. For example, Uber just bought the Sears building in downtown Oakland; PeopleSoft and Oracle are in Contra Costa. If GDP growth was measured just in the Bay Area counties, it would probably be 5.5% to 6% per year, a cracking fast pace. Though there will continue to be challenges, all this is certainly going to benefit our economy and our real estate market.

     

    This analysis was made in good faith with data from sources deemed reliable, but international, national and local, political and economic trends are subjects of great, subtle and ever-changing complexity. This is simply an expression of one viewpoint and opinions vary widely between various economists and other analysts.

    © 2015 Paragon Real Estate Group

    San Francisco’s southeast waterfront is development’s next frontier (Video)

    According to John Rahaim, Planning Director for the City and County of San Francisco, there are currently 8,130 units under construction, with an additional 1,850 units (195 projects) that have been permitted, and another 28,900 (110 projects) which are Entitled. On top of that, John reported, there are 15,670 units (580 projects) that are currently under review.

    New Condo Developments in San Francisco

    Recently Built & Under Construction

    Mouse over map to reveal project icons and details

    New Condo Developments in San Francisco...There are hundreds of existing condo buildings in San Francisco that have moved beyond the new development phase, and in which resale condos are commonly available. Please contact me with any questions. I stay informed on both the new and resale condo market.

    To crash or not to crash?

    The San Francisco Real Estate Market: To Crash or Not to Crash?
    August 28, 2015, Paragon Real Estate Group
    In the past 50 years, San Francisco’s housing market has only “crashed” in conjunction with major national economic events and recessions, and has never occurred in isolation. [See Case-Shiller Index and S&P 500 charts below.] The U.S. economy is certainly challenged by a number of economic, political, demographic and even environmental threats, but we see no significant, near-term indications of a market crash or major recession. Without that happening, we do not expect a local market crash.
    read full article

    Free access to San Francisco MLS

     

    Free access to San Francisco MLS

    So often I hear from both buyers and sellers: “I found this property on-line. Can you tell me more about it?” Many times it will be an old listing, already sold, from a website that has not been updated.

    If you have been in this situation and want real-time, accurate access to the SAME MLS that we Realtors use so that you can see ALL the properties on the market, I can help.

     Click here for this free service.  Type in my name, Pota Perimenis. That’s all there is to it. You can now search for all properties in San Francisco, track them, save favorites, and get automated alerts. This is a FREE service I provide with NO obligation. Enjoy!

    San Francisco market data for March 2015

     The San Francisco market data for March 2015 is here.

    The whole document is attached in case you are interested–it’s quite comprehensive and clearly shows the pricing and inventory trends.  Below is a snapshot of the condo market in the last year.
    Condo prices are increasing at a rapid pace.   There has been a 23.3% increase in the average price from March this year to March last year and 13.9% increase for the past 12 months.
    What is a condo buyer to do in this market? What do these increases mean for your housing search?  It depends on what we believe will happen in the near future.  If we believe this is an artificial bubble and something will happen to deflate it quickly and significantly, then waiting is in order.  But I don’t see any economic indicators to indicate that there will be less jobs and money in the Bay Area in the next year or two.
    My recommendation is to determine what you can pay monthly for housing. Banks like to see no more than approx 40% of your gross income  to be spent on housing.  But aside from what a bank is willing to lend, each buyer must calculate what he/she can actually afford to spend on housing, which may be less than the 40% (+/-).
    After determining this number (don’t forget to factor in approximately 1% of the purchase price for taxes and also about $500 for HOA dues), see what that translates to in terms of price.
    Once you have this price, see what you can buy for this amount in SF this month, as next month it will cost more if the trend continues.  Is what  you can buy  a property you wish to call home?  If yes, the time to act is now.
    To give an idea of what can be bought at varying price ranges:
    Currently:  $1,000,000 will buy a nice 1 BR, maybe with a deck and parking.
    $1,150,000 will buy a smaller 2 BR (under 1000 sft).
    $1,250,000-$1,400,000 will buy a larger 2 BR (more like 1200-1300 sft with parking), in the “hot spot areas” like Hayes Valley, Mission, Castro, Market, etc.  Note:  Typically, the higher the dues, the lower the price of the unit relative to a condo in a building with lower dues/ amenities.
    Example of costs and income needed:
    Price:  $1,300,000
    Downpayment: 20%
    Loan:  $1,040,000
    Interest: 4%
    Payment:  $4965/ mo  + HOA $500 + taxes $1200 = $6665/mo.
    NOTE:  all these numbers are approximate and for illustration only.
    Approximate annual income needed:  $200,000
    Questions?  Call me at 415 407 2595.  Let’s talk about the market and how you can succeed in it.  Thank you!

    Click here for all SFAR real estate Statistics, March

    Average San Francisco Sales prices for the past year

    Average San Francisco Sales prices for the past year