Category Archives: SF Market Trends

Investing in Gold, Apple Stock or Real Estate? Plus October report

Investing in Gold, Apple Stock or Real Estate? Plus October report



Paragon Real Estate Group
 

Paragon Real Estate Group

The San Francisco Real Estate Market

Home-Buying vs. Gold & Apple Stock - as an Investment,
Median Home Price Appreciation & Neighborhood Values,
the City's Most Expensive Condo Buildings

October 2015 Report, including 11 Custom Charts

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The autumn selling season started with a large surge of new listings right after Labor Day, but it will be another month or so before preliminary statistical data is available on home sales negotiated since then. However, it is clear that the recent volatility in national and international financial markets has not so far caused a severe adjustment to local home prices. While we wait for early autumn sales to close in quantity, we'll review the market from a variety of angles.

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Short-Term & Long-Term
San Francisco Home Price Appreciation

2011 - 2015, by Quarter


It's not unusual for median prices to drop in the 3rd quarter, which happened this year as well. This has less to do with fair market value, than with the fact that the market for higher priced homes slows down much more than that of the general market in summer.

1994 - 2015, by Year

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Return on Cash Investment

Comparing Buying a Home in San Francisco
to Inflation, Gold, the S&P 500 & Apple Stock


For the purposes of this analysis, we've broken home ownership into 2 aspects, the first being ongoing housing costs - mortgage interest, home insurance, property taxes, maintenance - which after tax deductions could be compared to the cost of renting a similar home. The second aspect, illustrated in the chart above, is the cash investment side of buying a home and the compound annual return on that investment, after closing costs and loan principal repayment are deducted, if one had purchased a median SF house in 1994.

For the San Francisco Median House calculation, we used the 1994 median price ($265,000), with a 20% downpayment ($53,000) and paying 1.5% in buy-side closing costs ($3975) for a total cash investment of $56,975. Net proceeds were calculated using the 2015 YTD median sales price ($1,250,000), deducting 6% in sell-side closing costs ($75,000) and the original 80% mortgage balance ($212,000), which equals $963,000. This equals an annual compound return on investment of 14.4% over the 21-year period.

All of us should have put every penny we had into Apple stock in 1994, but barring that, purchasing a home in San Francisco would have been an excellent alternative - particularly if you'd bought in the Mission. Three factors not included in the above analysis further increase the financial benefits of home purchase over the other investments graphed: 1) the $250,000/$500,000 capital gains tax exclusion on the sale of a primary residence (potentially saving up to $75,000 in taxes), 2) the "forced savings" effect of gradually paying off one's mortgage (if one resists refinancing out growing home equity), which has a substantial wealth-building effect, and 3) over time, the ongoing cost of housing with a fixed rate loan, strategically refinanced when rates go significantly lower, will usually fall well below rental costs that continue to rise with inflation.

With financial assets subject to market cycles, changing the buy or sell dates in this analysis can dramatically affect the return. We picked 1994, because of the availability of MLS median price data going back to then.

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Median Sales Prices by Neighborhood

2-Bedroom Condos in San Francisco

3-Bedroom Houses in San Francisco

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Market Dynamics

Sales Price to List Price Percentages
& Average Days on Market


These two charts above illustrate both how competitive the market has been - the average SF home selling without a price reduction sold very quickly for 13.5% over asking price in the 3rd quarter - and the significant difference between homes that get an immediate market response and those that have to go through one or more price reductions before selling.


Months Supply of Inventory

Seasonality, Luxury and Non-Luxury Homes


The lower the Months Supply of Inventory, the stronger the buyer demand as compared to the supply of homes available to purchase. This chart illustrates the seasonality of the real estate market - typically strongest in spring (especially) and autumn, and slowing down during the summer and especially the winter holidays. It also shows that the lower-priced home segment is generally hotter than the higher priced - as shown by the lower MSI readings - and finally, how much more the luxury home segment is affected by seasonality. The dramatic slowdown in the highest-priced segment during summer and winter is one of the big reasons why median home prices usually drop during those seasons.

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Condo Average-Dollar-per-Square-Foot Values
by Era of Construction

The Most Expensive Condo Buildings in San Francisco


This doesn't include brand new luxury condo developments - some of which are selling at very high prices - nor many very expensive and very prestigious condo and co-op buildings which simply have too few sales for meaningful statistical analysis.


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3rd Quarter Market Snapshot

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These analyses were made in good faith with data from sources deemed reliable, but they may contain errors and are subject to revision. Statistics are generalities and all numbers should be considered approximate. How any median or average statistic applies to a particular home is unknown without a specific comparative market analysis. We are not qualified to render legal or tax advice of any kind. Sales statistics of one month generally reflect offers negotiated 4 - 6 weeks earlier.


© 2015 Paragon Real Estate Group
 
No one knows San Francisco real estate better than Paragon.
Paragon Real Estate Group
(415)738-7000 | (415)565-0500 | www.paragon-re.com/

Pota Perimenis
Lic# 01117624
1400 Van Ness Avenue
San Francisco, CA 94109
Direct 415-738-7075
Cell 415-407-2595
pperimenis@paragon-re.com
www.sfcityhomes.com
 

Oil, Europe, China, the High-Tech Boom & San Francisco Bay Area Real Estate

 

Oil, Europe, China, the High-Tech Boom & San Francisco Bay Area Real Estate    

From a talk given by CEO Robert Dadurka to Paragon agents on October 7, 2015

Oil, Europe, China, the High-Tech Boom

& San Francisco Bay Area Real Estate

 

From a talk given by CEO Robert Dadurka

to Paragon agents on October 7, 2015

 

Current events happening in different parts of world and in different markets are impacting our local economy here in the Bay Area. Let’s take a look at some of the big ones: oil, Europe, China, the United States and technology.

For the past several years, oil has typically been selling for about $100 to $110 per barrel. In the past six months, it’s gone down to about $45 per barrel. That constitutes a crash in the oil market. Generally speaking, it’s a great thing for consumers at the gas pumps and a great thing in terms of the delivery and manufacture of goods. For us as American consumers it’s like a huge tax break, but for the countries that are dependent upon oil revenues it’s not a positive development. When the markets are looking at all this, they’re looking where the growth is in economies worldwide: Countries that are big oil producers aren’t doing so well.

Why does this matter? Well, it matters to Russia since a large proportion of Russia’s economic activity is through petrochemicals. It also matters to the Middle East, Canada, Mexico, Nigeria and Brazil. All of these economies will continue to have difficulties going forward – especially the Middle East. In the Middle East, 90% of Iran’s budget comes from oil revenues. With oil at $45 per barrel, they’re running a huge budget deficit and their economy is in dire straits. And low oil prices seem to be here to stay for quite some time, with some economists saying the price could drop as low as $25 or $35 per barrel because of oversupply. Other natural commodities, such as iron ore (Australia) and copper (Chile) have also been hit by huge drops in prices. The significant number of national economies with large vested interests in oil and other commodities in decline will almost certainly see increasing financial challenges in the near future. That has a global impact, which has implications for us as well.

Let’s talk about Europe. Europe did things very differently from what the United States did in 2008 and 2009. Back in 2008, we had the huge stimulus package, which was very controversial at the time. It did create very significant deficits, but it was the right thing to do considering the extremely dangerous financial circumstances. The United States spent about $2 to $3 trillion dollars on stimulus projects, and then there was also the Federal Reserve Bank with its strategy of quantitative easing (QE1, QE2, QE3): The Fed basically bought assets worth another $4.5 trillion. Those two efforts got the US economy jumpstarted and it is now actually doing quite well.

Instead of stimulus and QE, Europe instead took a path of austerity because of its concern regarding budget deficits. It was worried about things that it shouldn’t have worried about considering the circumstances prevailing at the time, so it didn’t go and flood its markets with capital. Consequently, its economies never really recovered as well or as quickly as ours. Certain markets are doing better than others: Germany and England are doing better, but Europe as a whole isn’t doing so well. Europe’s annual GDP growth was running about 1% to 1.5% and it looked like it might be going in the right direction, but over the past several quarters it started to go in the opposite direction, 1% or less. But more importantly, deflation is beginning to take hold in Europe, which can be extremely dangerous for the economy. Our inflation rate is running about 1.5% to 2%, but Europe’s was negative for the past quarter and it’s expected to be negative this quarter as well. However, Europe is finally waking up and taking aggressive measures of the kind the United States did in 2008 and 2009. They’re flooding the markets with capital, and they have their own type of QE program. We’ll probably see a lot of that type of activity now in Europe.

Another issue for Europe is the huge migration of immigrants from Syria, elsewhere in the Middle East, Afghanistan and Africa. Most are heading to Europe, looking for new homes. Where are they going to live? Who is going to feed them? What about jobs? Those matters are going to weigh on the governments where these immigrants land, and will raise some very significant political and economic issues for the EU.

Moving on from oil and Europe, let’s talk about the biggest issue here in the Bay Area, which is China, the 2nd largest economy in the world. China is the issue that economists and investors are looking at most carefully. After many years of torrid growth, China started going into a financial bubble, even as many aspects of its economy – construction and manufacturing in particular – began to slow. This past summer, China’s stock market dropped about 40% virtually overnight, after a massive surge in the previous year (a surge that had little basis in economic fundamentals). This sudden, dramatic drop hit consumer psychology hard, and many investors were wiped out. The Chinese stock market is 98% owned by individual, “mom and pop” Chinese investors. China doesn’t have the large financial institutions that the United States does, such as the hedge funds and large mutual funds that dominate the market here. Instead, its stock market is owned by ordinary people, who are even more inexperienced financially than ordinary people here. They began to panic and sell their stocks, and this created a huge, plunging, downward spiral.

In response to this, China did two things: 1) it ceased the trading of all small- and mid-cap stocks (about 60% of their market), and 2) it began buying assets in great quantities. While the Chinese economy has stabilized as a result, it’s created somewhat of a false stabilization instead of letting the market go down and hit bottom and then be rebuilt. So there’s more to play out with the Chinese market — it doesn’t have the systems or institutions that we have in the United States, and the stock market collapse has changed the way people perceive China. We’re seeing a significant flight of capital from Asian consumers — the United States being a beneficiary of that. San Francisco and other US markets that the Chinese know are probably going to see more of that capital coming in the short term.

The other part of the bubble we’re seeing in China is in its residential and commercial real estate markets, as this video from the Financial Times illustrates. (You’ll want to click on “Skip Ad” quickly.)

Concerns Grow over China’s Property Market

What does all this mean to the United States? Of the S&P 500, only 10% of those companies get a significant portion of their revenue from China. So the actual impact here may not be that great in terms of fiscal impact or jobs, but there’s a psychological impact that could occur and we’ll see where that goes.

Now to the good news!

In the United States, we’re doing really, really well and headed in the right direction. Our inflation is very low — we’re running around 1.5% to 2%. Our GDP is on the upswing — this year we’re looking at about 2.5% GDP growth for the year following a slow (negative) first quarter of 2015 and a very healthy fourth quarter (projected around 3%). Some economists are saying we could see as high as 3.5% GDP growth next year. Unemployment: we’re at 5.1% – in most markets over the past couple decades that would be considered full employment. As mentioned earlier, low oil prices are a bonus to us and will add some grease to our engine. Additionally, interest rates remain very low. The United States is experiencing very strong household formation — we have 1.5 million new households and only 1.2 million new homes being built, so supply is not meeting demand. Real estate will be a shining part of our economy going forward. 65 million households in the US are making $100,000 per year or more — what’s even more interesting is that two thirds of those individuals are Generation X, Generation Y and Millennial. So there is now a transfer of wealth from Baby Boomers to these younger populations. Lastly, nine of the top 10 companies in the world are US based. We have Apple, we have Google — virtually all of the biggest, most successful and dynamic companies are here.

The San Francisco Bay Area is at the center of much of the United States’ growth. Two thirds of the jobs now in San Francisco are tech related. That’s a huge change from 10 or 20 years ago. We used to have textiles, Levi and Gap. We used to have Chevron, Bank of America and PacTel headquartered here. Now, tech is the big driver of our economy in San Francisco. It’s projected that the Bay Area’s population will grow by 30% by the year 2040. That’s about another million people — and where they’re going to live is a really good question. We’re seeing a lot of high-rise development in San Francisco and a lot of infill development in some other markets. The venture capital put into the United States’ economy in 2015 is estimated at $45 Billion. Of that $45 Billion, $26 Billion is in California, and 46% of that is specifically here in San Francisco. Why is all of this happening here? It’s the culture of innovation:

Silicon Valley’s Innovation Secret

When we’re talking about technology, there’s a misnomer that we’re just talking about Silicon Valley. But Silicon Valley is really the entire Bay Area now. High-tech is spreading throughout the city and around the bay. For example, Uber just bought the Sears building in downtown Oakland; PeopleSoft and Oracle are in Contra Costa. If GDP growth was measured just in the Bay Area counties, it would probably be 5.5% to 6% per year, a cracking fast pace. Though there will continue to be challenges, all this is certainly going to benefit our economy and our real estate market.

 

This analysis was made in good faith with data from sources deemed reliable, but international, national and local, political and economic trends are subjects of great, subtle and ever-changing complexity. This is simply an expression of one viewpoint and opinions vary widely between various economists and other analysts.

© 2015 Paragon Real Estate Group

San Francisco’s southeast waterfront is development’s next frontier (Video)

According to John Rahaim, Planning Director for the City and County of San Francisco, there are currently 8,130 units under construction, with an additional 1,850 units (195 projects) that have been permitted, and another 28,900 (110 projects) which are Entitled. On top of that, John reported, there are 15,670 units (580 projects) that are currently under review.

New Condo Developments in San Francisco

Recently Built & Under Construction

Mouse over map to reveal project icons and details

New Condo Developments in San Francisco...There are hundreds of existing condo buildings in San Francisco that have moved beyond the new development phase, and in which resale condos are commonly available. Please contact me with any questions. I stay informed on both the new and resale condo market.

Autumn Homes Market and Volatility




Paragon Real Estate Group
 

Paragon Real Estate Group

Autumn Home Selling Season Begins
against Backdrop of Market Volatility

September 2015 Report for San Francisco
Including 12 custom charts

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Real estate markets are essentially determined by the balance – or imbalance, as is often the case – between buyer demand and seller supply of homes to purchase. Underlying that dynamic are economic, political and demographic factors – some local, some not – such as population growth, employment, new home construction, high-tech booms, consumer confidence, interest rates, affordability, IPOs, stock market movements, shenanigans in Congress, and SF ballot proposals, to name a few. Even environmental factors, such as droughts and earthquakes, can jump in and affect the market. These factors are all jostling for effect, ebbing and flowing, sometimes appearing out of nowhere to shake things up, or suddenly shrinking and quickly forgotten.

We are neither blithe optimists, for whom boom times will never end, nor inveterate pessimists, who see bubbles and crashes behind every shrub. For what it’s worth, based on our survey of current economic fundamentals, we don’t expect an imminent crash in the U.S. stock market or in Bay Area real estate values. (This short New Yorker article is excellent on recent market volatility: Drop in the Bucket) However, economies and markets naturally experience fluctuations – short-term ups and downs, times of slowing and flattening – and it’s certainly possible that the balance between buyers and sellers might shift, that the frenzy in our market may subside, and that home prices may plateau or even tick down to some degree. On the other hand, due to the scale of our high-tech boom (another area of exuberantly conflicting predictions) and our deeply inadequate supply of housing, demand may continue to exceed supply, and the pressures of recent years may continue until new-home construction makes a more significant contribution to inventory.

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New Listings Coming on Market


September is usually the single month with the greatest number of new listings, and those that hit the market in the 4 to 5 weeks after Labor Day feed the vast majority of autumn sales activity until the market goes into hibernation mode in mid-late November. Preliminary indications are that this may be a very big new-listing month, even for a September. If this is true, and especially if it marks the beginning of a trend of more listings coming on market, that could cool the ferociously competitive, low-inventory, “seller’s market” of recent years. If buyers are more hesitant due to recent financial-market volatility, that would also cool the market. But, in our opinion, neither factor is likely to flip us into a crashing or recessionary market.

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Percentage of Listings Accepting Offers


This chart illustrates the surge in buyer demand from the end of the last recession through the 2012 – 2015 recovery. Having the percentage of listings accepting offers over 50% and sometimes well over 60% in a given quarter – extremely high percentages historically – has applied consistent upward pressure on home prices. Demand usually peaks during the spring and autumn selling seasons, i.e. in the 2nd and 4th quarters.

Additional market indicator analyses can be found here: SF Market Overview Analytics

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S&P Case-Shiller Home Price Index


An updated Case-Shiller Index chart for the 5-county San Francisco Metro Area, outlining the real estate market cycles going back to the 1980’s. (The June Index was released on August 25th.) It is noteworthy that over the past several decades, we’ve never seen a crash or significant “correction” in our real estate market that was not in conjunction with a major, sustained, national economic event. This chart also suggests that SF buyers who purchase homes 1) they can afford in the first place, 2) using fixed-rate mortgages, and 3) for longer-term ownership, usually come out all right, and often fabulously well, despite periodic market declines.


“Renting can make sense as a lifestyle choice or because of income constraints.
As a means to building wealth, however, there is no practical substitute for homeownership.”

Homeownership & Wealth Creation, 11/30/14, NYT op-ed article


The Case-Shiller chart above reflects sales in the upper third of Bay Area home sales (i.e. “high-price-tier”) – which applies best to SF homes. Even in the high tier, the city has generally outperformed the Bay Area in home price appreciation. The numbers on the graph refer to a January 2000 price of 100; thus, the number 217 signifies a price 117% above then. It is interesting to note, that as of the June Index report, all three Bay Area home-price tiers – low, mid and high – have readings of 117% appreciation since 2000, which may be a sign of an equilibrium being reached in the market. Our full report: Case-Shiller for SF Bay Area

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Bay Area Housing Affordability


The California Association of Realtors recently released its Housing Affordability Index (HAI) for the 2nd quarter of 2015. All Bay Area counties saw declines in their affordability index reading – which measures the percentage of households that can afford to buy the median priced single family dwelling (house) – and San Francisco is now only 2 percentage points above its all-time low of 8%, last reached in Q3 2007.

Very low affordability at a time of very low interest rates is certainly a concern, but housing affordability is a complex subject and there are other factors at play in San Francisco. Our full report, which also charts median home prices, rents, interest rates, inflation-adjusted housing costs and household income by county is here: Bay Area Housing Affordability

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Where to Buy at What Price Point


We’ve recently updated our report on where one is most likely to find a house or condo in one’s price range. The chart above is 1 of 7 delineating San Francisco neighborhoods with homes from under $1 million to over $5 million: San Francisco Neighborhood Affordability

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Median Home Prices and Economic Indicators


A glance at recent movements in San Francisco’s median home sales price, as well as at a few longer-term local and national economic indicators.


Monthly fluctuations – often seasonally related – have been common since
2012, but home prices have consistently climbed higher over the longer term.

National and San Francisco unemployment trends: Very positive.

Over 100,000 new jobs – many of them very well paid
– have been created in San Francisco since 2009.
Housing supply has increased by less than 15,000 units.

Household debt to GDP and mortgage debt service ratios – huge issues
in the 2007-2008 crash – have significantly declined since then.

Sustained movements in the S&P 500 Index largely correlate to SF home-
price trends. Short-term financial-market fluctuations typically have no effect.

Price to Earnings (PE) Ratios of the S&P 500 Index climbed a bit high
in mid-2015, but not egregiously so compared to historical averages.

Our goal is not to convince you of a certain position, but to provide you with what we believe to be reliable data, so that you can make your own informed decisions.

These analyses were made in good faith with data from sources deemed reliable, but they may contain errors and are subject to revision. Statistics are generalities and all numbers should be considered approximate. Sales statistics of one month generally reflect offers negotiated 4 – 6 weeks earlier.


© 2015 Paragon Real Estate Group
 
No one knows San Francisco real estate better than Paragon.
Paragon Real Estate Group
(415)738-7000 | (415)565-0500 | www.paragon-re.com/

Pota Perimenis
Lic# 01117624
1400 Van Ness Avenue
San Francisco, CA 94109
Direct 415-738-7075
Cell 415-407-2595
pperimenis@paragon-re.com
www.sfcityhomes.com
 

San Francisco market data for March 2015

 The San Francisco market data for March 2015 is here.

The whole document is attached in case you are interested–it’s quite comprehensive and clearly shows the pricing and inventory trends.  Below is a snapshot of the condo market in the last year.
Condo prices are increasing at a rapid pace.   There has been a 23.3% increase in the average price from March this year to March last year and 13.9% increase for the past 12 months.
What is a condo buyer to do in this market? What do these increases mean for your housing search?  It depends on what we believe will happen in the near future.  If we believe this is an artificial bubble and something will happen to deflate it quickly and significantly, then waiting is in order.  But I don’t see any economic indicators to indicate that there will be less jobs and money in the Bay Area in the next year or two.
My recommendation is to determine what you can pay monthly for housing. Banks like to see no more than approx 40% of your gross income  to be spent on housing.  But aside from what a bank is willing to lend, each buyer must calculate what he/she can actually afford to spend on housing, which may be less than the 40% (+/-).
After determining this number (don’t forget to factor in approximately 1% of the purchase price for taxes and also about $500 for HOA dues), see what that translates to in terms of price.
Once you have this price, see what you can buy for this amount in SF this month, as next month it will cost more if the trend continues.  Is what  you can buy  a property you wish to call home?  If yes, the time to act is now.
To give an idea of what can be bought at varying price ranges:
Currently:  $1,000,000 will buy a nice 1 BR, maybe with a deck and parking.
$1,150,000 will buy a smaller 2 BR (under 1000 sft).
$1,250,000-$1,400,000 will buy a larger 2 BR (more like 1200-1300 sft with parking), in the “hot spot areas” like Hayes Valley, Mission, Castro, Market, etc.  Note:  Typically, the higher the dues, the lower the price of the unit relative to a condo in a building with lower dues/ amenities.
Example of costs and income needed:
Price:  $1,300,000
Downpayment: 20%
Loan:  $1,040,000
Interest: 4%
Payment:  $4965/ mo  + HOA $500 + taxes $1200 = $6665/mo.
NOTE:  all these numbers are approximate and for illustration only.
Approximate annual income needed:  $200,000
Questions?  Call me at 415 407 2595.  Let’s talk about the market and how you can succeed in it.  Thank you!

Click here for all SFAR real estate Statistics, March

Average San Francisco Sales prices for the past year

Average San Francisco Sales prices for the past year

Is my guess as good as Zillow’s? Or, who should we trust to help us make good real estate decisions?

Is my guess as good as Zillow’s? 

– Who should we trust to help us make good real estate decisions? 

As a Realtor in San Francisco for almost 25 years, I’ve observed with interest how the digital revolution impacts the real estate industry (e.g. Zillow/Trulia), as it has the hotel industry (e.g. AirBnB), retail (e.g. Alibaba) and the transportation industry (e.g. Uber and Lyft). Just as Uber owns no vehicles, Alibaba has no inventory, AirBnB owns no real estate, Zillow/Trulia have never sold a house.

Given Zillow and Trulia’s basis in the virtual world, can consumers trust the accuracy of the information presented to them on these sites? Most of the time, the answer is “no”.

Here is a typical example from Zillow’s popular Zestimate, referred to by so many buyers and sellers when valuing properties.

536 Moraga Street, San Francisco, CA

Zestimate: $1,269,361

Actual sales price: $2,500,000

Zestimate off by $1,230,639 or 51%

Property completely renovated since previous sale, not reflected in Zestimate.

The estimate was off by 51%! Relying solely on the data and the algorithms contained in these sites can actually be detrimental to a consumer making real estate decisions. There is misinformation and just too many inaccuracies.  The information cannot stand on in its own. It must be interpreted and analyzed by a professional in order to help you make smart real estate choices.

My advice for consumers is to use the resources provided by the Internet, but to understand their limitations. The gap they leave is filled by the resource that Realtors provide.

Realtors help separate fact from fiction in the real estate world, providing the accuracy their clients need. Keep in mind that the value-add of the Realtor is not so much MLS access but turning that real estate information into knowledge. Knowledge is the market know-how acquired through training and through experience to interpret the information.

To understand the real estate industry, let’s go back a bit to see how the past has shaped the present.

To do this, we need three letters: MLS (Multiple Listing Service). The MLS is the system of gathering and sharing listing information by Brokers. A Listing Broker makes listings known to all other brokers using the MLS and shares the sales commission with the Buyer’s agent. The MLS has been around for more than a century, providing a collaborative incentive for brokers to share listing information to the benefit of broker, clients, customers, and the public at large.

Before technology, Realtors advertised their listings by holding signs on the side of the road. Later, the MLS came out in print every two weeks. It was the1990s before listings were put into the computerized database for the first time here in San Francisco.

Today the MLS is shared by Realtors with the public using a system called IDX (Internet Data Exchange). This is a real estate search site that allows the public access to part of the MLS that is deemed “publicly accessible.” Also, there are other sections of the MLS that have information that only Realtors can access.

With access to the MLS, buyers and sellers are now empowered, knowing what is on the market, and what has sold. The relationship between Realtor and client is more collaborative and transparent. They now work as a team in an ever-more competitive market to achieve the real estate goals before them.

Enter Zillow/Trulia (recently merged into the Zillow Group, referred to as Zillow). Known as “real estate aggregators,” they are online real estate database companies. They present real estate information to the public on their sites, and have reported almost 137 million unique users. Their income last year was reported as almost $344 million. I would call Realtors and Zillow “frenemies”. Ironically Zillow’s main source of income is from Realtors, who buy leads and ads from the site.

It’s an interesting business model. Zillow has never listed or sold a home and  they say they never plan to. They depend on Realtors providing free content and then selling leads to this content back to Realtors looking for new business.

Zillow Group is doing well, as are the Realtors who benefit from the leads.  But what about the consumer? Zillow does not have full MLS access to populate its data. Without full MLS access the Zillow information relies heavily on having individual Realtors manually input their listings on to the site, and on public records to provide sales information. As a result the listings are not always up-to-date, comprehensive, or accurate.

What about the Zestimate?

It is based on this incomplete data that Zillow provides something called “Zestimate” on its website, an automated tool that estimates a property’s value. Put in an address and the algorithm calculates the value of the home, sight unseen.

This is where it gets tricky for buyers and sellers. People often want to know what their home is worth without having to contact a Realtor to do a market analysis. However, every property is unique, and every buyer and seller situation is also unique. Convenient as it is, there is no way the Zestimate algorithm can quantify these unique variables, which makes the Zestimate, for the most part, inaccurate.

To illustrate, here are a couple more Zestimates comparing the estimate to the actual sales price:

3566 17th Street, San Francisco, CA

Z estimate:  $1,191,058.

Actual sales price:  $1,400,000

Zestimate off by $208,942 or 15%.

Property still shows as available but is already sold.

75 Caire Terrace, San Francisco, CA

Zestimate:  $893,124

Actual sales price: $699,000

Zestimate off by $194,124 or 28%

Property still shows as available but is already sold.

Inaccurate data creates buyer and seller perceptions of real estate values that are not in sync with the real world. When the time comes to actually buy or sell, the buyers and sellers with a better read on the market will have an advantage.

What is my advice to buyers and sellers who want a competitive edge?

Combine the virtual world convenience of Zillow with the real world knowledge offered by a well-chosen Realtor.

Realtors work in the physical real estate world, not the digital real estate world. When I do a market analysis of a property, I do a careful, physical walkthrough and assessment of the property’s condition. I have personally seen the interior of most of the homes which are comparables so I can accurately compare the properties. I use my experience and the resources of the real estate community to create knowledge from the information I gather and the specific questions I ask. The final analysis is custom and unique to the property I’m analyzing, and not just a “hunch.” It takes hours of labor, years of experience, and analysis of the current market to know just what to focus on and how to interpret the information.

I take my job very seriously. I understand fully that the Seller is hiring me to get them the highest price and most favorable terms and to make sure they comply with disclosure requirements and local ordinances. The Seller trusts me with one of the most important investments they have. I give them my loyalty and all my skills to achieve their goals.

Realtors advocate for their clients. Do real estate sites really care if a buyer is successful in their house hunt or a seller gets the most money possible for their house? Of course not. They are selling advertising. Realtors however, do care, as it is both in their best interests and their clients’ to achieve their clients’ goals. Good Realtors are loyal, team players experienced in the art of making the deal so that everyone wins.

Realtors can maintain a pulse on the ever-changing dynamics of the marketplace. Algorithms cannot.

How to win at real estate?

Combine Internet information with the services of a Realtor. But don’t just “click” on a Realtor. Deliberately choose a Realtor. Use the same criteria as if you were choosing a dentist or a doctor. Choose a Realtor who cares about you and has the knowledge to best help you. Choose someone you can relate to, who is competent, works hard, is loyal and is looking out for your best interests. That person should be your team member. Together you will succeed. Real estate always has been and always will be a people business.

NOPA rents

NOPA rents some of the highest in San Francisco | NOPA real estate trends

NOPA rents some of the highest in San Francsico | NOPA real estate trends

San Francisco’s median rent was a whopping $3,500 a month in the fourth quarter of 2014, according to leasing site LiveLovely.com, the highest in the nation. The median is up only $12 from the third quarter, but is $250 more than one year ago. Of course, this median is based on citywide rents for all apartment sizes and types in the city. When you break apartment rents down by neighborhood, that already high price can go soaring even higher.

http://blog.sfgate.com/ontheblock/2015/01/29/s-f-neighborhoods-with-the-highest-and-lowest-rents/